The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
South Africa
Client
Title
Category
Award
Points
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev
Category: Direct Marketing for Good
Points: 21.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Experiential / Brand Installations
Points: 21.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Craft / Art Direction
Points: 21.00
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev
Category: Experiential & Immersive for Good
Points: 21.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Brand Installations
Points: 21.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Public Relations
Points: 11.25
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS
Category: Craft / Writing - Series
Points: 9.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Public Relations
Points: 5.25
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Brand Partnerships
Points: 5.25
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray
Category: Cinematography / Single
Points: 3.00
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS
Category: Writing
Points: 3.00
Everything Comes Around
Agency: Patriot Films / Cape Town + Accenture Song / Cape Town
Client: Allan Gray
Category: Production Design
Points: 3.00
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
Feel The Fire
Agency: Romance Films / Cape Town + Joe Public
Client: Chicken Licken
Category: Casting
Points: 3.00
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev
Category: Out of Home for Good
Points: 3.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Experiential & Installations / Brand Installations
Points: 3.00
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation
Category: Craft / Use of Technology
Points: 3.00
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa
Category: Out of Home / Brand Installations
Points: 3.00
WE GAVE THE WORLD AN ORIGINAL
Agency: Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client: adidas
Category: TV, VOD, & Online / Over 90 Seconds - Series
Points: 3.00
Final Say
Agency: Halo / Johannesburg
Client: Capital Legacy
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Feel the Fire
Agency: Joe Public + Romance Films / Cape Town
Client: Chicken Licken
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation
Category: Use of Technology / AI
Points: 3.00
Recycled Ads
Agency: TBWA\ Hunt Lascaris / Johannesburg + Giant Films / Cape Town + Strangelove / Cape Town + Sterling Sound / Johannesburg
Client: City Lodge Hotels
Category: Content at the Speed of Culture
Points: 3.00
Bad Advice Happens to Good South Africans
Agency: The Odd Number / Johannesburg + Aquanote Productions / Johannesburg
Client: Telesure Investment Holdings
Category: Craft / Writing - Series
Points: 3.00
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation
Category: Radio & Audio for Good
Points: 3.00
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android
Category: Current Event Response
Points: 2.25
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android
Category: B2B Communications
Points: 2.25
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Multicultural Impact
Points: 1.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Brand Partnerships
Points: 1.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Sustainable Development Goals
Points: 1.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Brand Partnerships
Points: 1.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Experiential & Immersive for Good
Points: 1.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Direct Marketing for Good
Points: 1.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Public Relations for Good
Points: 1.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Branded Content
Points: 0.75
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Direct Marketing
Points: 0.75
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android
Category: Physical Items
Points: 0.75
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android
Category: Stunts & Activations
Points: 0.75
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android
Category: Use of Humor
Points: 0.75
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android
Category: Popular Culture Impact
Points: 0.75
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Branded Entertainment
Points: 0.75
Client:
AB InBev
Title:
Bread of the Nation
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Experiential / Brand Installations
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
Bread of the Nation
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Brand Installations
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Award:
2024 Public Relations Gold Pencil
Points:
11.25
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Award:
2024 Health & Wellness Silver Pencil
Points:
5.25
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Points:
5.25
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Writing
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Allan Gray
Title:
Everything Comes Around
Category:
Production Design
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Chicken Licken
Title:
Feel The Fire
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
AB InBev
Title:
Bread of the Nation
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Craft / Use of Technology
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Out of Home / Brand Installations
Award:
2024 Design Merit Award
Points:
3.00
Client:
adidas
Title:
WE GAVE THE WORLD AN ORIGINAL
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Award:
2024 Film & Video Bronze Pencil
Points:
3.00
Client:
Capital Legacy
Title:
Final Say
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Chicken Licken
Title:
Feel the Fire
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Use of Technology / AI
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
City Lodge Hotels
Title:
Recycled Ads
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Telesure Investment Holdings
Title:
Bad Advice Happens to Good South Africans
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Android
Title:
iPager
Category:
Current Event Response
Award:
2024 Public Relations Bronze Pencil
Points:
2.25
Client:
Android
Title:
iPager
Category:
B2B Communications
Award:
2024 Out of Home Bronze Pencil
Points:
2.25
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
1.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
1.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil Merit Award
Points:
1.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Award:
2024 Experiential & Immersive Merit Award
Points:
1.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
1.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
1.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
1.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Branded Content
Award:
2024 Health & Wellness Merit Award
Points:
0.75
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Direct Marketing
Award:
2024 Health & Wellness Merit Award
Points:
0.75
Client:
Android
Title:
iPager
Category:
Physical Items
Award:
2024 Direct Marketing Merit Award
Points:
0.75
Client:
Android
Title:
iPager
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
0.75
Client:
Android
Title:
iPager
Category:
Use of Humor
Award:
2024 Social Media Merit Award
Points:
0.75
Client:
Android
Title:
iPager
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
0.75